As digital technology dramatically improves the economics and capabilities of every business, Digital Transformation or DX, is a quest for high-performance companies to gain further efficiencies/improve operational metrics and pull ahead of their competition. Recent studies found using hardware, software, algorithms and the internet DX is 10xs cheaper and faster to engage customers, create offerings, harness partners and operate business. It is now the job of digital-minded business leaders to apply rules to engage, compete and grow.